Spiritually-inspired color lenses set out to find themselves.
Rainbow OPTX was ready to dial up their brand to accomplish what they had always set out to do: own the niche but lucrative color lens market.
As much as these shades had functional benefits (blue-blocking, mood-enhancing), they were, well — fun. People notice them, comment on them, seem to shower unwarranted affection on those who wear them. With the glam factor at the forefront of appeal, the branding opportunity was clear: loud, fun, enigmatic.
Social-forward, vibrant branding that isn’t pure bubblegum: darker colors and an unapologetic tone embrace the delirium of our times, while celebrating the youthful abandon we all long for and — if even just for a weekend — still have.
Created in collaboration with Moonshot Creative and Planet Palm Creative.