The male grooming product that celebrates your ‘other’ beard.

Manscaped Hero

The Brief

Below the belt grooming is an unusual subject — and one rarely touched upon in advertising (we’ll let you decide whether the pun was intended or not.) Manscaped needed a humorous, creative way to share the product that skirted the line of tasteful yet exciting. And most of all, they needed people to get the point.

The Insight

Self-care for men isn’t just for the coiffed city dweller. It’s a point of pride for even the certifiably uncivilized — and worth celebrating.

The Outcome

A video-focused campaign featuring a range of situational product usage with a humorous bent.