C.A.R.P. Expeditions

The essential rugged-camping rig, now in the wild.

Carp Hero

The Brief

Domestically made and built to last, these American-made trailers are designed for those who crave real offroad camping adventures. Their pride in design is second-to-none, and their brand aesthetic and digital experience needed to reflect an expanding product line.

The Insight

Real off-road camping takes a special breed of trailer — and a special kind of human. Capturing the essential lifestyle of these die-hard folks means vibrant photography, intriguing design, and a sense of reverence.

The Outcome

A rich, responsive web experience, an ownable voice distinctive to their brand, and video content using gimbal and drone technology to achieve a look that is equal parts rugged, adventurous, and compelling.