The Brief

As San Diego’s Institute for empowering burn victims, this nonprofit’s mission is equal parts heart-filled and intense. They needed a digital experience that would reflect their conviction and commitment to healing.

The Insight

When we think of burn trauma, we tend to think of physical disfigurement. But much of what people speak about — and what the Burn Institute focuses on — is the emotional scars. Emotional resonance through real stories would be key.

The Outcome

A responsive web experience featuring curated photography of real volunteers and members, a simplified color palette to enhance rather than distract from the core purpose, and donor-focused impact data to drive home the true reach of contributions.